Professional Copywriting for Small Businesses

Brewery, florist, mortgage loan originator, real estate agent, handyman, vintage clothing, pet supplies, winery, coffee shop – You are a small business owner and an integral and important part to your local community. You put your whole heart – not to mention blood, sweat and tears – into your business.

You have services and products that customers need, want, desire. But there’s so much to do! Hiring, training and managing staff, maintaining inventory, balancing expenses, setting up and paying utilities – plus oh so much more.

You know marketing and advertising is important. You know your website needs updating or writing. You’ve gathered customer emails and they are waiting to hear from you. You have new products you are eager to announce and get into customers’ hands.

But where’s the time?

That’s where I come in! My name is Lisa Bauer and I love connecting customers with products and services that enrich their lives, solve an issue, fill a need, or even make their day a little sweeter. And through copywriting and marketing – blogs, website content, product descriptions, email sequences, CRM support, power point presentations, flyers, brochures – I have the privilege of connecting customers with the businesses that meet their needs, while at the same time helping individuals and business owners – just like you – grow their business. This is my passion and my expertise.

You can always make more money, but you can’t get back time lost. Let me give you back your most valuable resource – your time. I’ll write engaging blogs, SEO optimized website copy, intriguing product descriptions, timely email sequences, engaging flyers and brochures, capturing customers’ attention and keeping them returning time and time again.

Let me help you acquire and create loyal customers through copywriting and marketing.

Small Business Statistics You Can’t Afford To Ignore in 2022 - Digital.com reports, according to the U.S. Small Business Administration, there are 33.2 million small businesses in the U.S. By the year 2025, Business-to-business (B2B) e-commerce sales will increase by over 80%. And with 68% of Americans confident in small businesses, now is the time to market small businesses to your potential customers.

Loyal customers are 7x more likely to try a new offering. No matter if your business is online or on the corner, I write enticing, ‘gotta have it’ descriptions for your offered products or services. I thoroughly research and get to know the product or service – then put it on a pedestal – highlighting the features and outlining the benefits in a way that speaks to customers and ensures your products and services stand out from the competition. Get enticing, ‘gotta have it’ descriptions, motivating customers to take action and pull out their credit cards!

4 billion people use email every day and 20% are opened by the recipient.¹

Engage your email subscribers, maintain the relationship, keep them coming back, make them your referral champions – through email sequences. Not sure what to say – or have time to maintain email sequences? No matter what kind of sequence you need - intro/welcome to new customers, new product or service pitch, faithful customer perks or seasonal, I write emails building customer trust, solidifying your authority, holding the reader's attention, keeping you top of mind, showcasing your company and brand – and earning you sales.

Only 64% of small businesses have a website – despite consumer demand for online services. Let's face it, when customers are curious and want to know more about any business, they go online. Your website needs to inform, build trust, build authority, make a great first impression, AND improve your Google ranking. Through professional copywriting, I write effective, engaging, SEO optimized website copy connecting with your ideal customer and directing them to take action. Whether you want more sales, more word of mouth referrals, or better online visibility – I'll provide website copy that delivers.

Hi, I'm Lisa Bauer - nice to meet you! I am a beekeeper and a lover of all things outdoors. I am also a professional freelance copywriter, marketing expert and champion of small businesses.

I grew up in a small business, watching my mother faithfully run her in house daycare day after day caring for the local children, while also providing for her family. I had a front row seat to the challenges and triumphs of a small business owner.

While rewarding, running your own small business is not without its numerous, and time consuming, responsibilities – expenses, invoicing, employees, inventory, marketing, copywriting, client acquisition and retention - just to name a few.

Need an extra set of hands to help with your copywriting and marketing needs so you can focus on the other areas of your business? I’m your gal!

Small businesses are the heartbeat of America and through copywriting, I take pride in helping them flourish and grow.

Put my 18+ years of Business to Consumer (B2C) marketing and copywriting experience to work for you, driving customers straight to your business!

Saving you time and frustration through copywriting and marketing so you can focus on other important aspects of your valuable, growing business. Working together, I maintain your marketing efforts with blogs, email sequence campaigns, website copy, landing pages, presentations, flyers, brochures, product promotions, ads, customer relationship management (CRM) support and more!

Let me give you back one of your most valuable resources – YOUR TIME.

Schedule a 30-minute consultation!

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